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The effects of poor branding design can run deep in your business.
At their worst, they can negate the advantage of having a stellar product or service.
Poor branding design ultimately gives consumers an inaccurate representation of your business, which then prevents you from developing relationships.
At its very core, brand killing refers to removing the brand from the market.
Companies may decide to remove the entire line of products within a product brand as was done in the case of GM killing the Saturn brand.
The brand effect is the ability of reputations to influence people's future behavior.
For businesses, this means branded companies sell more at higher prices, but the power of a strong brand can also affect people's desire to donate, share, participate, volunteer, file taxes, and many other desirable actions.
Troubleshooting Tips
Still stuck and not enjoying Branding Guide, then go to Step 3.